Use cases

Four examples of squads at work. The first three are client engagements, described by industry only; the last is our own. In each one, the squads do the repeated work and a person makes the few calls that matter.

Client engagement

Recruiting and staffing firm

The firm wanted a steady flow of articles and posts to reach candidates and clients, without pulling recruiters off client work.

  • Google Sheets
  • LinkedIn
  • Cloudflare

What the squads do

  1. 1.Pick the week’s topics from a shared spreadsheet the team already edits.
  2. 2.Draft articles and posts in the firm’s voice.
  3. 3.Publish to the website and queue the social posts; the site deploys itself.

What reaches a person

Approving each post before it goes out.

Client engagement

Supplier selling to public-sector buyers

Public buyers post many small purchase requests every day. Finding the ones that fit the catalog meant reading all of them.

  • Gmail
  • Google Sheets
  • DuckDB

What the squads do

  1. 1.Read the day’s new public purchase requests.
  2. 2.Match them against the supplier’s catalog.
  3. 3.Email a short list each morning, with a link to every request.

What reaches a person

Deciding which requests to bid on.

Client engagement

Hospitality business

Bookings, guests and costs needed one place, and the business wanted more of the right travelers to find it.

  • Google Sheets
  • Google Docs
  • Google Analytics

What the squads do

  1. 1.Run bookings, guests and costs from one operations spreadsheet.
  2. 2.Improve how the business shows up when travelers search.
  3. 3.Study the local economy to inform where to invest next.

What reaches a person

Setting prices, choosing campaigns and making investment calls.

Our own work

Company and people intelligence

To decide who to work with, we needed one map of companies, people, ownership and board ties in the industries we follow.

  • DuckDB
  • GitHub

What the squads do

  1. 1.Gather public records into one graph.
  2. 2.Check each new fact against its source before it is stored.
  3. 3.Answer questions such as who controls a company, with the sources attached.

What reaches a person

Choosing which leads to pursue and when to reach out.

Have a process like these?

Tell us what your team repeats every week. We’ll say which parts a squad can take and what would still come to you.

Talk to us